From €240k/month to a €1M/month in 12 months.
How we rebuilt a football shirt mystery box brand's entire acquisition engine - doubling profit in the first month and putting them on pace to beat their entire previous year's revenue by mid-August.
The Results
The background
MysterShirt sells genuine football shirts for a fraction of retail price, wrapped in a mystery box format. Buyers don't know exactly which shirt they'll get, but every box comes backed by a 100 day money-back guarantee. It's a scaling e-commerce brand working against a genuinely difficult category - thin margins on licensed club merchandise, tough payment terms and very little repeat-purchase behavior to lean on.
Book a callProblems
- Low profitability
- Cashflow issues
- A lot of wasted ad spend
- Offers didn't match unit economics
- No creative strategy
- Trusting the wrong numbers
- Slow team execution
- Delays in creative production
Solutions
- Adjusted offers for better profitability
- Cleared up the main metrics to track daily based on the forecast
- Restructured ad accounts for more efficiency
- Launched new markets
- Executed creative research and implemented creative strategy
- Reviewed unit economics in detail and helped fix big profitability leaks
- Sped up the daily execution and team communication
"Love working with Makrii! What stands out most is their proactive approach and deep understanding of digital marketing across different European markets. Working with Makrii feels like having a true partner who cares about our success and responding quicker than other agencies. Highly recommend!"
Case studies
We are a strategic growth partner for European DTC brands past €3M. We find where the money disappears, fix it, and scale only what's actually profitable.
Myster Shirt
Buchan
Timber Cabins
