From €35K a Month to €325K a Month in Three Months
How we took founder-led e-commerce brand Buchan from reactive, organic-only growth to a systemized, forecast-driven paid media engine - reversing a year of decline into triple-digit YoY growth in a single quarter.
The background
Elijah started the brand before he'd even turned 18, growing it almost entirely through organic content and a genuine eye for creative. The brand has since opened a physical retail location in Belgium. By the time Makrii joined, returning customers made up close to half of revenue - real proof of brand loyalty, but also a sign that new customer acquisition had stalled out. That imbalance had pushed year-over-year growth into negative territory.
Book a callProblems
- Buchan grew mostly through organic, barely playing with paid ads
- Returning customer rate close to 50%, so very low new customer acquisition, therefore negative growth YoY
- No clear creative testing
- No clear unit economics
- No forecast or marketing calendar (reactive vs planned actions)
Solutions
- A full team of experts across different marketing disciplines
- Cleared up the main metrics to track daily and how it compares to the forecast
- Built Meta, Google and Tiktok paid ads strategy from the ground up
- Reviewed unit economics in detail
- Sped up the daily execution and team communication
"Makrii is the best!! What I really appreciate is how proactive they are and how well they understand digital marketing across different European markets. It genuinely feels like working with a partner, not just an agency. They're quick to respond, think along with us, and actually care about our results. Highly recommend."
The Results
Case studies
We are a strategic growth partner for European DTC brands past €3M. We find where the money disappears, fix it, and scale only what's actually profitable.
Myster Shirt
Buchan
Timber Cabins
